SEM Performance Measurement and Analytics Questions and Answers

Question 1

An e-commerce company spent $2,000 on a Google Ads campaign which resulted in $10,000 in revenue. What is the Return on Ad Spend (ROAS) for this campaign?

Accepted Answer

500%

Answer

400%

Answer

$8,000

Answer

20%

Question 2

Which of the following attribution models assigns 100% of the conversion credit to the very first ad or channel a user interacted with on their path to conversion?

Accepted Answer

First Click

Answer

Last Click

Answer

Linear

Answer

Time Decay

Question 3

A search campaign's primary objective is to maximize brand visibility and ensure the ads are shown to as many potential customers as possible. Which metric is the most critical Key Performance Indicator (KPI) for this specific goal?

Accepted Answer

Impression Share

Answer

Conversion Rate

Answer

Cost Per Acquisition (CPA)

Answer

Click-Through Rate (CTR)

Question 4

While analyzing a campaign's Search Terms Report, a PPC manager notices significant ad spend on clicks from the search query 'free software trial,' which has not generated any sales. The campaign is meant to sell premium software. What is the most effective immediate action?

Accepted Answer

Add 'free' as a negative keyword.

Answer

Increase the daily budget for the campaign.

Answer

Create a separate ad group for the keyword 'free software trial'.

Answer

Pause the ad group containing the keyword 'software'.

Question 5

An advertisement is displayed 2,000 times and receives 100 clicks. What is the Click-Through Rate (CTR) for this ad?

Accepted Answer

5%

Answer

2%

Answer

20%

Answer

0.05%

Question 6

In web analytics and performance reporting, data is often categorized as either a metric or a dimension. Which of the following is an example of a dimension?

Accepted Answer

Device Category

Answer

Average Cost-Per-Click (CPC)

Answer

Conversion Rate

Answer

Total Clicks