SEM Ad Copywriting and Creative Strategy 2

Question 1

Which Google Ads extension adds clickable links to specific pages of a website beneath the main ad?

Accepted Answer

Sitelink extensions

Answer

Callout extensions

Answer

Structured snippet extensions

Answer

Call extensions

Question 2

What is the primary purpose of callout extensions in Google Ads?

Accepted Answer

To highlight unique selling points or offers in non-clickable text

Answer

To add a phone number to the ad

Answer

To display product prices alongside the ad

Answer

To show star ratings and reviews

Question 3

Which ad extension is best suited for an e-commerce advertiser who wants to display specific product names and prices directly in the ad?

Accepted Answer

Price extensions

Answer

Structured snippet extensions

Answer

Promotion extensions

Answer

Image extensions

Question 4

What is the character limit for each individual callout extension text in Google Ads?

Accepted Answer

25 characters

Answer

15 characters

Answer

50 characters

Answer

80 characters

Question 5

In SEM ad copywriting, 'ad mirroring' refers to which technique?

Accepted Answer

Echoing the language of the user's search query in the ad copy

Answer

Running identical ads across all campaigns for consistency

Answer

Replicating a competitor's successful ad format

Answer

Matching the ad's creative to the landing page design

Question 6

To improve ad relevance as part of Quality Score, where is it most impactful to include the target keyword?

Accepted Answer

In the ad headline

Answer

In the display URL only

Answer

Only in the description lines

Answer

In the ad extension callout text

Question 7

What is the maximum number of description lines that can be provided when building a Responsive Search Ad?

Accepted Answer

4

Answer

2

Answer

3

Answer

6