A Scrum Team is performing well technically but struggles to connect their work to business value. Which coaching approach should the Scrum Master take?
-
A
Assign the Product Owner to explain business value at every Daily Scrum
-
B
Facilitate sessions where the team explores customer outcomes and how their work creates value
-
C
Focus coaching only on technical practices since the team already excels there
-
D
Ask management to issue a policy memo about the importance of business value