Text Message Marketing SMS Compliance and Legal Requirements

Question 1

Which US federal law primarily governs commercial SMS marketing and requires prior express written consent?

Accepted Answer

TCPA

Answer

The Telephone Consumer Protection Act (TCPA) is the primary US federal law governing commercial SMS marketing and mandates prior express written consent before sending promotional texts.

Question 2

What must every commercial SMS message include to comply with TCPA regulations?

Accepted Answer

An opt-out mechanism

Answer

TCPA and CTIA guidelines require every commercial SMS message to include a clear and easy opt-out mechanism, such as replying STOP.

Question 3

Under TCPA, what is the maximum statutory damage per unsolicited text message sent without consent?

Accepted Answer

$1,500

Answer

TCPA allows courts to award up to $1,500 per willful violation per message, making non-compliance extremely costly for businesses.

Question 4

Which keyword is the industry-standard opt-out word subscribers can text to stop receiving SMS marketing messages?

Accepted Answer

STOP

Answer

STOP is the universally recognized and CTIA-required opt-out keyword that SMS marketing platforms must honor immediately upon receipt.

Question 5

What is 'express written consent' in the context of SMS marketing compliance?

Accepted Answer

A clearly disclosed agreement where the consumer affirmatively opts in to receive texts

Answer

Express written consent requires a clear, affirmative opt-in action by the consumer with full disclosure that they will receive automated marketing texts.

Text Message Marketing Practice Test

Text Message Marketing Practice Test

Text Message Marketing SMS Compliance and Legal Requirements