Text Message Marketing SMS Campaign Strategy and Planning

Question 1

What is the recommended maximum length for a standard SMS marketing message to avoid character splitting?

Accepted Answer

160 characters

Answer

A standard SMS is limited to 160 characters using GSM-7 encoding; exceeding this splits the message into multiple segments, increasing cost and reducing readability.

Question 2

Which type of SMS campaign sends a message to the entire subscriber list at a scheduled time?

Accepted Answer

Broadcast campaign

Answer

A broadcast campaign (also called a blast) sends a single promotional message to all subscribers or a defined segment simultaneously at a scheduled time.

Question 3

What is the primary advantage of SMS drip campaigns over single-blast campaigns?

Accepted Answer

They deliver a series of timed, relevant messages that nurture subscribers through the customer journey

Answer

SMS drip campaigns send automated, sequenced messages triggered by time or behavior, allowing brands to build relationships and move subscribers toward conversion progressively.

Question 4

What does 'list hygiene' mean in SMS marketing strategy?

Accepted Answer

Regularly removing inactive, invalid, or opted-out numbers from your subscriber list

Answer

List hygiene involves periodically cleaning your SMS list by removing unsubscribed, invalid, or non-engaging numbers to maintain deliverability and reduce wasted spend.

Question 5

Which call-to-action approach typically generates the highest SMS opt-in conversion rates?

Accepted Answer

Offering an immediate incentive such as a discount or freebie in exchange for subscribing

Answer

Offering an immediate, tangible incentive (like 10% off or a free item) at the point of opt-in dramatically increases subscription rates by giving consumers a clear reason to sign up.

Text Message Marketing Practice Test

Text Message Marketing Practice Test

Text Message Marketing SMS Campaign Strategy and Planning