Hospitality and Tourism Hotel Sales and Marketing

Question 1

What is a 'loyalty program' in hotel marketing?

Accepted Answer

A guest rewards program offering benefits for repeat stays

Answer

Hotel loyalty programs (like Marriott Bonvoy or Hilton Honors) reward repeat guests with points, free nights, and exclusive benefits to drive retention.

Question 2

What is 'channel management' in hotel distribution?

Accepted Answer

Controlling room inventory and pricing across multiple booking platforms

Answer

Channel management involves synchronizing room availability and rates across online travel agencies (OTAs), direct booking sites, and GDS systems.

Question 3

What does OTA stand for in hotel distribution?

Accepted Answer

Online Travel Agency

Answer

OTAs (Online Travel Agencies) like Expedia, Booking.com, and Hotels.com are third-party platforms where hotels list and sell rooms online.

Question 4

What is 'direct booking' and why do hotels prefer it?

Accepted Answer

Guests booking directly through the hotel's own website or phone, avoiding OTA commissions

Answer

Direct bookings allow hotels to avoid OTA commission fees (typically 15–25%) and capture more guest data for relationship building.

Question 5

What is a 'SWOT analysis' used for in hotel marketing?

Accepted Answer

Assessing Strengths, Weaknesses, Opportunities, and Threats for strategic planning

Answer

A SWOT analysis helps hotels evaluate internal strengths and weaknesses alongside external opportunities and threats to guide marketing strategy.

Hospitality and Tourism Practice Test

Hospitality and Tourism Practice Test

Hospitality and Tourism Hotel Sales and Marketing