Hospitality and Tourism Hotel Sales and Marketing

Question 1

What is a 'loyalty program' in hotel marketing?

Accepted Answer

A guest rewards program offering benefits for repeat stays

Answer

A program rewarding staff for long tenure

Answer

A discount program for travel agents

Answer

A referral program for new employees

Question 2

What is 'channel management' in hotel distribution?

Accepted Answer

Controlling room inventory and pricing across multiple booking platforms

Answer

Managing TV channels in guest rooms

Answer

Overseeing the hotel's social media channels

Answer

Managing different hotel departments

Question 3

What does OTA stand for in hotel distribution?

Accepted Answer

Online Travel Agency

Answer

Open Transaction Account

Answer

Outbound Tourism Administration

Answer

Official Travel Accreditation

Question 4

What is 'direct booking' and why do hotels prefer it?

Accepted Answer

Guests booking directly through the hotel's own website or phone, avoiding OTA commissions

Answer

Booking through a travel agent

Answer

Same-day booking regardless of channel

Answer

Booking for corporate accounts only

Question 5

What is a 'SWOT analysis' used for in hotel marketing?

Accepted Answer

Assessing Strengths, Weaknesses, Opportunities, and Threats for strategic planning

Answer

Evaluating guest complaints

Answer

Scheduling sales staff shifts

Answer

Tracking social media posts

Question 6

What is 'rate parity' in hotel distribution?

Accepted Answer

Maintaining the same room rates across all booking channels

Answer

Charging different rates to different customers

Answer

Setting rates equal to competitors

Answer

Adjusting rates based on guest nationality