A library director initiates a strategic planning process by having staff identify internal assets like a skilled workforce, internal liabilities like outdated technology, external factors that could benefit the library like a new community partnership, and external factors that could harm the library like a proposed budget cut. This process is best described as which of the following?
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A
A PEST Analysis
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B
A SWOT Analysis
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C
A Balanced Scorecard
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D
A Logic Model