CFP CFP Major Gifts & Capital Campaigns

Question 1

What is the primary purpose of a feasibility study conducted before a capital campaign?

Accepted Answer

To assess organizational readiness and community support for the campaign goal

Answer

A feasibility study evaluates whether the organization has the leadership, donor base, and community support needed to achieve the campaign goal.

Question 2

In a major gifts program, what does the term 'moves management' refer to?

Accepted Answer

A systematic process of strategically cultivating and soliciting major donors through planned interactions

Answer

Moves management is a disciplined approach to advancing donor relationships through a series of intentional contacts toward a major gift ask.

Question 3

What is the typical gift range structure in a capital campaign pyramid?

Accepted Answer

The top 10–20% of donors provide 80–90% of the total campaign goal

Answer

Capital campaigns rely on a gift pyramid where a small number of lead gifts at the top account for the majority of the total goal.

Question 4

Which phase of a capital campaign is conducted quietly with major donors before the public announcement?

Accepted Answer

Quiet phase

Answer

The quiet (or silent) phase secures 50–70% of the goal from lead donors before the campaign is announced publicly.

Question 5

What is a naming opportunity in the context of major gifts?

Accepted Answer

A recognition benefit that names a facility or program after a significant donor

Answer

Naming opportunities recognize major donors by attaching their name to a building, room, program, or endowed fund in exchange for a significant gift.

CFP - Certified Fundraising Professional Practice Test