CFP - Certified Fundraising Professional Practice Test
CFP - Certified Fundraising Professional CFP CFP Prospect Research & Donor Stewardship
What is the primary purpose of prospect research in fundraising?
Select your answer
A
To design direct mail campaigns
B
To identify, qualify, and understand potential donors in terms of capacity, affinity, and linkage
C
To manage gift acknowledgment letters
D
To schedule fundraising events
Hint
