CFP CFP Major Gifts & Capital Campaigns

Question 1

What is the primary purpose of a feasibility study conducted before a capital campaign?

Accepted Answer

To assess organizational readiness and community support for the campaign goal

Answer

To finalize the campaign budget

Answer

To identify potential major gift prospects

Answer

To train volunteer fundraisers

Question 2

In a major gifts program, what does the term 'moves management' refer to?

Accepted Answer

A systematic process of strategically cultivating and soliciting major donors through planned interactions

Answer

Relocating the development office

Answer

Managing volunteer movements during events

Answer

Transferring donor records between databases

Question 3

What is the typical gift range structure in a capital campaign pyramid?

Accepted Answer

The top 10–20% of donors provide 80–90% of the total campaign goal

Answer

All gifts are equal in size

Answer

Mid-level donors provide the majority of funds

Answer

Every donor is asked for the same amount

Question 4

Which phase of a capital campaign is conducted quietly with major donors before the public announcement?

Accepted Answer

Quiet phase

Answer

Kickoff phase

Answer

Cultivation phase

Answer

Wrap-up phase

Question 5

What is a naming opportunity in the context of major gifts?

Accepted Answer

A recognition benefit that names a facility or program after a significant donor

Answer

A policy to anonymize all donors

Answer

A technique for identifying new donor prospects

Answer

A legal process for establishing a named endowment

Question 6

What is the recommended length of a typical capital campaign?

Accepted Answer

3–5 years

Answer

6 months

Answer

1 year

Answer

10 years