PAC PAC Audience Targeting and Segmentation 2

Question 1

What is retargeting (remarketing) in programmatic advertising?

Accepted Answer

Showing ads to users who have previously visited a website or interacted with a brand

Answer

Retargeting uses pixels or audience lists to re-engage users who showed prior interest, typically yielding higher conversion rates.

Question 2

What is a 'customer data platform' (CDP) and how does it differ from a DMP?

Accepted Answer

A CDP stores persistent, identified first-party customer data for long-term use, while a DMP primarily handles anonymous, cookie-based third-party data

Answer

CDPs unify known customer data (CRM, transactions, behavior) into persistent profiles, unlike DMPs which work with anonymous cookie segments with short data lifespans.

Question 3

What is 'geo-targeting' in programmatic advertising?

Accepted Answer

Delivering ads to users based on their geographic location such as country, city, or zip code

Answer

Geo-targeting uses IP addresses or GPS signals to serve ads only to users in specific geographic areas relevant to the campaign.

Question 4

What does 'audience suppression' mean in programmatic campaigns?

Accepted Answer

Excluding specific audience segments from seeing ads, such as existing customers or recent converters

Answer

Audience suppression prevents wasted spend by excluding users who have already converted or are irrelevant to the campaign objective.

Question 5

What is 'deterministic matching' in audience targeting?

Accepted Answer

Linking user identities across devices using verified data like email addresses or login credentials

Answer

Deterministic matching uses confirmed identifiers (logged-in user data) for highly accurate cross-device audience resolution.

PAC - Programmatic Advertising Certification Practice Test

PAC - Programmatic Advertising Certification Practice Test

PAC PAC Audience Targeting and Segmentation 2