PAC Brand Safety and Ad Fraud Prevention

Question 1

What is the primary goal of brand safety in programmatic advertising?

Accepted Answer

Ensuring ads appear only on content aligned with a brand's values and reputation

Answer

Maximizing the number of impressions served per campaign

Answer

Reducing the overall cost per thousand impressions (CPM)

Answer

Increasing click-through rates across all ad placements

Question 2

According to the Media Rating Council (MRC), what is the minimum viewability threshold for a display ad to be considered 'viewable'?

Accepted Answer

50% of the ad's pixels in view for at least 1 continuous second

Answer

100% of the ad's pixels in view for at least 2 continuous seconds

Answer

75% of the ad's pixels in view for at least 1 continuous second

Answer

50% of the ad's pixels in view for at least 3 continuous seconds

Question 3

What are 'Made for Advertising' (MFA) sites?

Accepted Answer

Low-quality websites created primarily to generate ad revenue by attracting bot traffic or low-value human visitors

Answer

Premium publisher websites that are specifically designed to maximize advertiser ROI

Answer

Ad tech platforms built to facilitate real-time bidding between buyers and sellers

Answer

Third-party verification tools used to measure brand safety compliance

Question 4

Which file standard allows publishers to publicly declare which companies are authorized to sell their advertising inventory?

Accepted Answer

ads.txt

Answer

sellers.json

Answer

app-ads.txt

Answer

robots.txt

Question 5

What is click fraud in programmatic advertising?

Accepted Answer

The artificial inflation of click metrics through bots, scripts, or incentivized human clicking

Answer

Clicking on competitor ads to exhaust their daily budget

Answer

A publisher manually approving clicks before counting them in reports

Answer

A technique used to improve quality scores on search campaigns

Question 6

What is the role of the Trustworthy Accountability Group (TAG) in programmatic advertising?

Accepted Answer

To certify companies that meet standards for fighting ad fraud, malware, and brand safety

Answer

To set CPM price floors across premium programmatic exchanges

Answer

To audit viewability measurement vendors for MRC accreditation

Answer

To manage the ads.txt registry on behalf of publishers

Question 7

What is domain spoofing in programmatic advertising?

Accepted Answer

A fraudulent practice where low-quality inventory is misrepresented as premium publisher inventory in bid requests

Answer

A technique used by publishers to mask their domain from direct competitors

Answer

A viewability measurement method that tracks ad exposure across domains

Answer

A privacy-compliant method for passing audience data without revealing the source URL