PAC PAC Audience Targeting and Segmentation 2

Question 1

What is retargeting (remarketing) in programmatic advertising?

Accepted Answer

Showing ads to users who have previously visited a website or interacted with a brand

Answer

Targeting competitors' customers with alternative offers

Answer

Re-running a paused campaign after optimization

Answer

Targeting a new audience after a campaign's initial flight

Question 2

What is a 'customer data platform' (CDP) and how does it differ from a DMP?

Accepted Answer

A CDP stores persistent, identified first-party customer data for long-term use, while a DMP primarily handles anonymous, cookie-based third-party data

Answer

A CDP is used only for email marketing while a DMP is used for display advertising

Answer

A CDP is a real-time bidding tool while a DMP is a data storage system

Answer

A CDP is a paid data marketplace while a DMP is built in-house

Question 3

What is 'geo-targeting' in programmatic advertising?

Accepted Answer

Delivering ads to users based on their geographic location such as country, city, or zip code

Answer

Targeting users who travel frequently based on travel data

Answer

Displaying map-based creative formats in ads

Answer

Targeting based on weather data at the user's location

Question 4

What does 'audience suppression' mean in programmatic campaigns?

Accepted Answer

Excluding specific audience segments from seeing ads, such as existing customers or recent converters

Answer

Blocking fraudulent bot traffic from auction participation

Answer

Muting ads for users who have opted out of personalization

Answer

Reducing bid amounts for low-priority audience segments

Question 5

What is 'deterministic matching' in audience targeting?

Accepted Answer

Linking user identities across devices using verified data like email addresses or login credentials

Answer

Using statistical models to predict audience behavior

Answer

Matching ad creative to contextual page content

Answer

Identifying users by their IP address and browser fingerprint

Question 6

What is 'probabilistic matching' in audience targeting?

Accepted Answer

Using statistical signals like IP address, device type, and behavior patterns to infer user identity across devices

Answer

Matching ad bids to inventory based on probability scores

Answer

Predicting conversion likelihood using machine learning models

Answer

Using demographic data to estimate audience size