VIP Exclusive
PAC Programmatic Advertising Certification VIP Exam
PAC — This exam mirrors the style and domain coverage of industry-recognized Programmatic Advertising Certifications such as the IAB Digital Media Sales Certification and Google Display & Video 360 (DV360) Certification; no single universal 'PAC' body exists, so this is an original comprehensive practice set modeled on the knowledge domains tested across leading programmatic certification programs.
32
Questions
90m
Time Limit
80.00%
To Pass
Question 1 of 32👑 VIP
A media buyer at an agency is setting up a campaign on a DSP and notices that CPMs in the open auction are spiking unexpectedly around 8–9 PM on weekdays. She decides to run the same campaign through a Private Marketplace (PMP) deal instead. Which of the following BEST describes the primary advantage of the PMP approach in this scenario?
Questions 2–32 and full explanations are VIP-exclusive.