MCA Skills and Knowledge Assessed 3

Question 1

Which Marketo field type would you use to store a date value such as a contract renewal date?

Accepted Answer

Date

Answer

The Date field type in Marketo stores date values, enabling date-based filtering and trigger logic.

Question 2

What is the function of a 'Snippet' in Marketo?

Accepted Answer

A reusable block of HTML/text for emails and landing pages

Answer

Snippets are reusable content blocks that can be inserted into emails and landing pages for consistent messaging.

Question 3

Which report in Marketo shows how many people clicked each link within an email?

Accepted Answer

Email Link Performance Report

Answer

The Email Link Performance Report breaks down clicks by individual link URL within a sent email.

Question 4

In Marketo, what does 'Program Membership' track?

Accepted Answer

Which leads are members of a given program and their progression status

Answer

Program Membership records which leads belong to a program and their current Program Status (e.g., Invited, Registered, Attended).

Question 5

What is a 'Trigger' in a Marketo Smart Campaign flow?

Accepted Answer

A real-time event that causes the campaign to fire for a specific lead

Answer

Triggers are real-time events (e.g., Fills Out Form, Clicks Link) that immediately activate the campaign flow for the qualifying lead.

(MCA) Marketo Certified Associate Practice Test