MCA Lead Scoring

Question 1

What is CRM?

Accepted Answer

Customer Relationship Management — software for managing customer interactions

Answer

Customer Revenue Management

Answer

Central Resource Monitor

Answer

Certified Risk Management

Question 2

What is lead scoring?

Accepted Answer

Assigning numerical values to leads based on their likelihood to convert

Answer

Counting the total number of leads

Answer

Ranking leads alphabetically

Answer

Scoring sales team performance

Question 3

What is marketing automation?

Accepted Answer

Using software to automate repetitive marketing tasks like emails and social posts

Answer

Hiring robots for marketing

Answer

Manual marketing only

Answer

Outsourcing all marketing

Question 4

What is an email open rate?

Accepted Answer

The percentage of recipients who opened an email

Answer

The speed at which emails are sent

Answer

The number of emails written

Answer

The cost per email

Question 5

What is A/B testing in marketing?

Accepted Answer

Comparing two versions of content to see which performs better

Answer

Testing products A and B

Answer

Grading marketing campaigns

Answer

Alternating between two strategies randomly

Question 6

What is customer segmentation?

Accepted Answer

Dividing customers into groups based on shared characteristics

Answer

Removing customers from a database

Answer

Rating customer satisfaction

Answer

Counting total customers