MCA Skills and Knowledge Assessed 3 — Questions and Answers
Question 1: Which Marketo field type would you use to store a date value such as a contract renewal date?
- String
- Integer
- Date (Correct answer)
- Boolean
Correct answer: Date
The Date field type in Marketo stores date values, enabling date-based filtering and trigger logic.
Question 2: What is the function of a 'Snippet' in Marketo?
- A reusable block of HTML/text for emails and landing pages (Correct answer)
- A mini smart campaign
- A type of webhook
- A filtered list of leads
Correct answer: A reusable block of HTML/text for emails and landing pages
Snippets are reusable content blocks that can be inserted into emails and landing pages for consistent messaging.
Question 3: Which report in Marketo shows how many people clicked each link within an email?
- Email Performance Report
- Email Link Performance Report (Correct answer)
- Landing Page Performance Report
- Campaign Activity Report
Correct answer: Email Link Performance Report
The Email Link Performance Report breaks down clicks by individual link URL within a sent email.
Question 4: In Marketo, what does 'Program Membership' track?
- The number of users with Marketo login access
- Which leads are members of a given program and their progression status (Correct answer)
- CRM opportunity associations
- Email send history across all programs
Correct answer: Which leads are members of a given program and their progression status
Program Membership records which leads belong to a program and their current Program Status (e.g., Invited, Registered, Attended).
Question 5: What is a 'Trigger' in a Marketo Smart Campaign flow?
- A scheduled batch run time
- A real-time event that causes the campaign to fire for a specific lead (Correct answer)
- A filter applied to the smart list
- An API call sent to an external system
Correct answer: A real-time event that causes the campaign to fire for a specific lead
Triggers are real-time events (e.g., Fills Out Form, Clicks Link) that immediately activate the campaign flow for the qualifying lead.
Question 6: Which Marketo object represents a B2B buying group and is typically synced from a CRM?
- Lead
- Company
- Account (Correct answer)
- Opportunity
Correct answer: Account
Accounts represent the company-level record in Marketo, synced from CRM accounts for account-based marketing.
Question 7: What does the Marketo 'Wait' flow step do in a Smart Campaign?
- Pauses the entire campaign for all leads
- Holds an individual lead at that step for a specified time before continuing (Correct answer)
- Waits for CRM sync before proceeding
- Blocks the lead from entering other campaigns
Correct answer: Holds an individual lead at that step for a specified time before continuing
The Wait step pauses only the individual lead's progression through the flow for a defined duration or until a specific date.
MCA Skills and Knowledge Assessed 3
Which Marketo field type would you use to store a date value such as a contract renewal date?