MCA Smart Lists and Segmentation

Question 1

What is a Smart List in Marketo?

Accepted Answer

A dynamic list that automatically updates based on defined filters and criteria

Answer

A static list populated only through manual imports

Answer

A list that can only be populated through API calls

Answer

A list that syncs exclusively from CRM contacts

Question 2

Which logical operators are available for combining multiple filters in a Marketo Smart List?

Accepted Answer

ALL, ANY, NONE

Answer

AND, OR, NOT

Answer

INCLUDE, EXCLUDE, MATCH

Answer

MUST, SHOULD, CANNOT

Question 3

What is the key difference between a trigger and a filter in a Marketo Smart List?

Accepted Answer

Triggers activate campaigns in real-time when an event occurs, while filters evaluate historical data in batch runs

Answer

Filters process faster than triggers in all campaign types

Answer

Triggers can only be used in batch campaigns, not trigger campaigns

Answer

Filters require CRM sync while triggers do not

Question 4

Where in Marketo do you create a 'Local' Smart List that belongs to a specific program?

Accepted Answer

Marketing Activities > within the specific program

Answer

Design Studio > Smart Lists

Answer

Database > Smart Lists

Answer

Admin > Smart Lists

Question 5

Which of the following is NOT a standard Smart List filter category available in Marketo?

Accepted Answer

Real-time company financial data such as stock price and quarterly revenue

Answer

Person attributes such as Job Title and Country

Answer

Behavioral filters such as Visited Web Page and Clicked Link

Answer

Program membership such as Member of Program

Question 6

What happens to a lead's Smart List membership when they no longer meet the defined filter criteria?

Accepted Answer

They are automatically removed from the Smart List

Answer

They remain in the Smart List permanently until manually removed

Answer

They are moved to a separate 'exited members' list

Answer

They are flagged for manual review by an admin

Question 7

What is a 'Global' Smart List in Marketo?

Accepted Answer

A Smart List created in the Database section that can be referenced across multiple programs and campaigns

Answer

A Smart List shared across all Marketo instances of a company worldwide

Answer

A Smart List that includes leads synchronized from all connected CRM instances

Answer

A Smart List accessible only by Marketo administrators