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Smart Lists and Segmentation Flashcards

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  1. What is a Smart List in Marketo?

    Answer: A dynamic list that automatically updates based on defined filters and criteria

    A Smart List dynamically filters leads based on defined criteria and automatically updates membership as leads meet or no longer meet those criteria.

  2. Which logical operators are available for combining multiple filters in a Marketo Smart List?

    Answer: ALL, ANY, NONE

    Marketo Smart Lists use 'ALL' (every filter must match), 'ANY' (at least one filter must match), and 'NONE' (no filter should match) as filter logic operators.

  3. What is the key difference between a trigger and a filter in a Marketo Smart List?

    Answer: Triggers activate campaigns in real-time when an event occurs, while filters evaluate historical data in batch runs

    Triggers activate a campaign immediately when a specific event occurs, while filters qualify leads based on historical data at the time a batch campaign runs.

  4. Where in Marketo do you create a 'Local' Smart List that belongs to a specific program?

    Answer: Marketing Activities > within the specific program

    Local Smart Lists are created inside a specific program in Marketing Activities, making them available only to assets within that program.

  5. Which of the following is NOT a standard Smart List filter category available in Marketo?

    Answer: Real-time company financial data such as stock price and quarterly revenue

    Marketo does not provide built-in filters for real-time external financial data; filters are based on person attributes, recorded behaviors, and program or list membership.

  6. What happens to a lead's Smart List membership when they no longer meet the defined filter criteria?

    Answer: They are automatically removed from the Smart List

    Smart Lists are dynamic; leads are automatically removed when they no longer satisfy the filter criteria, keeping membership always current.

  7. What is a 'Global' Smart List in Marketo?

    Answer: A Smart List created in the Database section that can be referenced across multiple programs and campaigns

    Global Smart Lists are created in the Marketo Database section and can be referenced across multiple programs and campaigns, unlike local Smart Lists which are scoped to a single program.

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Sources & references

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  1. certification.adobe.com — Test delivery, eligibility, exam information · verified Oct 2026
Smart Lists and Segmentation Flashcards — MCA Study Cards with Answers