MCA Program Strategy 5

Question 1

Which of the following best describes the 'Program Summary' view in Marketo?

Accepted Answer

An overview showing membership, successes, and costs for a single program

Answer

The Program Summary provides a snapshot of a single program's key metrics including total members, successes, new names acquired, and cost per success.

Question 2

What is the effect of pausing a stream in an Engagement Program?

Accepted Answer

No new content is sent to leads in that stream during casts

Answer

Pausing a stream prevents leads in that stream from receiving content during casts, but they remain enrolled and other streams continue normally.

Question 3

A marketer needs to track leads who registered for and attended a webinar as separate statuses. Which program type and feature supports this?

Accepted Answer

Event Program with channel progression statuses

Answer

Event Programs with their channel progression statuses (e.g., Registered, Attended, No-Show) are designed to track multi-step event participation.

Question 4

When building a Marketo program strategy for a product launch, which sequencing best follows best practice?

Accepted Answer

Define goal → select program type → build assets → set success criteria → activate

Answer

Best practice starts with defining the goal and KPIs, then selecting the appropriate program type, building assets, configuring success criteria, and finally activating.

Question 5

Which Marketo program strategy concept ensures that a lead does not receive duplicate emails when enrolled in multiple nurture streams?

Accepted Answer

Communication Limits

Answer

Communication Limits cap the number of emails a lead can receive in a given period across all programs, preventing over-messaging from multiple streams.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Program Strategy 5