MCA Program Strategy 5

Question 1

Which of the following best describes the 'Program Summary' view in Marketo?

Accepted Answer

An overview showing membership, successes, and costs for a single program

Answer

A list of all leads in the database sorted by program

Answer

A dashboard comparing all active programs side by side

Answer

A log of all smart campaign executions within a program

Question 2

What is the effect of pausing a stream in an Engagement Program?

Accepted Answer

No new content is sent to leads in that stream during casts

Answer

Leads in the stream are unenrolled immediately

Answer

The entire Engagement Program is paused for all streams

Answer

Lead scores for stream members are frozen

Question 3

A marketer needs to track leads who registered for and attended a webinar as separate statuses. Which program type and feature supports this?

Accepted Answer

Event Program with channel progression statuses

Answer

Email Program with A/B test variants

Answer

Default Program with custom lead fields

Answer

Engagement Program with two streams

Question 4

When building a Marketo program strategy for a product launch, which sequencing best follows best practice?

Accepted Answer

Define goal → select program type → build assets → set success criteria → activate

Answer

Launch ads → clone program → set channel → define success

Answer

Build emails → create landing pages → add leads → send immediately

Answer

Import leads → run smart campaign → check reports → clone program

Question 5

Which Marketo program strategy concept ensures that a lead does not receive duplicate emails when enrolled in multiple nurture streams?

Accepted Answer

Communication Limits

Answer

Lead Partitions

Answer

Exhausted Content Rules

Answer

Stream Transition Rules

Question 6

In Marketo, what does 'period cost' in a program represent?

Accepted Answer

The budget amount entered for a program to enable ROI reporting

Answer

The cost of Marketo license fees per month

Answer

The total email send cost calculated by Marketo

Answer

The cost per lead calculated from CRM data

Question 7

What is the recommended way to prevent a smart campaign in a program from running more than once per lead?

Accepted Answer

Set the smart campaign's qualification rules to 'each lead can run through the flow once'

Answer

Use a 'Lead is Created' trigger instead of a batch campaign

Answer

Add a 'Remove from Flow' step at the end of the campaign

Answer

Use the 'Not in Program' filter to block repeat entries