MCA Program Strategy 3

Question 1

When cloning a Marketo program, which of the following is preserved in the clone?

Accepted Answer

Smart campaign logic and flow steps

Answer

Cloning a program copies the structure including smart campaigns, their triggers/filters, and flow steps, but not historical data or membership records.

Question 2

What is the recommended approach when multiple programs target the same leads to avoid communication fatigue?

Accepted Answer

Implement Communication Limits in Admin settings

Answer

Communication Limits in Marketo Admin restrict how many emails a lead can receive per day or week, preventing over-communication across programs.

Question 3

In an Engagement Program, what determines the order in which content is delivered to a member?

Accepted Answer

The order of content within a stream

Answer

Content within an Engagement Program stream is delivered in the order it appears in the stream, from top to bottom, during each cast.

Question 4

Which report would a Marketo user run to measure the ROI of a specific program?

Accepted Answer

Program Analyzer

Answer

The Program Analyzer lets you compare programs by cost, successes, opportunities, and pipeline to measure ROI across your marketing programs.

Question 5

A lead is a member of an Engagement Program and has exhausted all content in their stream. What happens during the next cast?

Accepted Answer

The lead receives no email but remains a member

Answer

When a lead has exhausted all content in a stream, they remain a member but receive nothing during subsequent casts until new content is added.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Program Strategy 3