MCA Program Strategy 3

Question 1

When cloning a Marketo program, which of the following is preserved in the clone?

Accepted Answer

Smart campaign logic and flow steps

Answer

Lead membership records

Answer

Historical email send results

Answer

CRM campaign sync settings

Question 2

What is the recommended approach when multiple programs target the same leads to avoid communication fatigue?

Accepted Answer

Implement Communication Limits in Admin settings

Answer

Use global unsubscribe lists only

Answer

Delete duplicate leads from the database

Answer

Pause all but one active program at a time

Question 3

In an Engagement Program, what determines the order in which content is delivered to a member?

Accepted Answer

The order of content within a stream

Answer

Lead score at time of enrollment

Answer

The date the lead was created in Marketo

Answer

Random selection by Marketo's algorithm

Question 4

Which report would a Marketo user run to measure the ROI of a specific program?

Accepted Answer

Program Analyzer

Answer

Email Performance Report

Answer

Program Revenue Stage Report

Answer

Web Page Activity Report

Question 5

A lead is a member of an Engagement Program and has exhausted all content in their stream. What happens during the next cast?

Accepted Answer

The lead receives no email but remains a member

Answer

The lead is automatically unenrolled

Answer

The lead loops back to the first content piece

Answer

The lead is moved to another stream automatically

Question 6

What is the primary difference between a 'local' asset and a 'global' asset in Marketo?

Accepted Answer

Local assets can only be used in one program; global assets are accessible across multiple programs

Answer

Local assets are stored in the Lead Database; global assets are in the Design Studio

Answer

Local assets are free; global assets require additional licensing

Answer

Local assets expire after 30 days; global assets do not

Question 7

Which smart campaign trigger would you use to add a lead to a program when they fill out a form on a landing page?

Accepted Answer

Fills Out Form

Answer

Lead is Created

Answer

Clicks Link in Email

Answer

Visits Web Page