MCA Lead Management 2

Question 1

In Marketo, what is the purpose of a 'Lead Partition'?

Accepted Answer

To separate leads into distinct workspaces preventing data overlap

Answer

Lead Partitions keep leads separated across different business units or workspaces so they don't intermingle.

Question 2

Which Marketo feature allows you to automatically assign leads to the correct salesperson based on territory or other criteria?

Accepted Answer

Lead Assignment Rules

Answer

Lead Assignment Rules in Marketo automatically route leads to the appropriate sales owner based on defined criteria.

Question 3

What happens to a lead's activity log when two duplicate leads are merged in Marketo?

Accepted Answer

Both activity logs are combined into the winning record

Answer

When merging duplicates, Marketo combines the activity logs of both records into the winning lead record.

Question 4

A lead has 'Unsubscribed = true' in Marketo. Which email type can still be sent to this lead?

Accepted Answer

Operational emails

Answer

Operational emails bypass unsubscribe status and can be sent to any lead, including those who have unsubscribed.

Question 5

In a Marketo Smart List, what does the 'Was Sent Email' filter return?

Accepted Answer

Leads who received a specific email in the past

Answer

'Was Sent Email' is a historical activity filter that returns leads who were previously sent a specified email.

(MCA) Marketo Certified Associate Practice Test