MCA Lead Management 2 — Questions and Answers
Question 1: In Marketo, what is the purpose of a 'Lead Partition'?
- To split email campaigns into segments
- To separate leads into distinct workspaces preventing data overlap (Correct answer)
- To create duplicate lead records for testing
- To archive inactive leads automatically
Correct answer: To separate leads into distinct workspaces preventing data overlap
Lead Partitions keep leads separated across different business units or workspaces so they don't intermingle.
Question 2: Which Marketo feature allows you to automatically assign leads to the correct salesperson based on territory or other criteria?
- Smart Campaign routing
- Lead Assignment Rules (Correct answer)
- Revenue Cycle Model
- Sales Insight Alerts
Correct answer: Lead Assignment Rules
Lead Assignment Rules in Marketo automatically route leads to the appropriate sales owner based on defined criteria.
Question 3: What happens to a lead's activity log when two duplicate leads are merged in Marketo?
- Only the winner's activity log is kept
- Both activity logs are combined into the winning record (Correct answer)
- The loser's activity log is permanently deleted
- Activity logs are merged only if manually selected
Correct answer: Both activity logs are combined into the winning record
When merging duplicates, Marketo combines the activity logs of both records into the winning lead record.
Question 4: A lead has 'Unsubscribed = true' in Marketo. Which email type can still be sent to this lead?
- Marketing emails
- Newsletter emails
- Operational emails (Correct answer)
- Batch campaign emails
Correct answer: Operational emails
Operational emails bypass unsubscribe status and can be sent to any lead, including those who have unsubscribed.
Question 5: In a Marketo Smart List, what does the 'Was Sent Email' filter return?
- Leads currently in an email send queue
- Leads who received a specific email in the past (Correct answer)
- Leads who opened a specific email
- Leads whose email address is valid
Correct answer: Leads who received a specific email in the past
'Was Sent Email' is a historical activity filter that returns leads who were previously sent a specified email.
Question 6: What is the function of 'Interesting Moments' in Marketo Sales Insight?
- Trigger automated follow-up emails to leads
- Notify sales reps of notable lead behaviors in real time (Correct answer)
- Score leads based on engagement thresholds
- Sync lead data to Salesforce custom objects
Correct answer: Notify sales reps of notable lead behaviors in real time
Interesting Moments surface key lead activities to sales reps via Sales Insight so they can act on timely buying signals.
Question 7: Which field type in Marketo is best suited for storing a lead's annual revenue as a numeric value?
- String
- Boolean
- Currency (Correct answer)
- Text Area
Correct answer: Currency
The Currency field type is designed to store monetary values like annual revenue with proper numeric formatting.
MCA Lead Management 2
In Marketo, what is the purpose of a 'Lead Partition'?