MCA Landing Pages 3

Question 1

How does Marketo's 'Free-Form' landing page editor differ from a 'Guided' template?

Accepted Answer

Free-form allows drag-and-drop anywhere on the canvas; guided restricts edits to defined template zones

Answer

Free-form gives complete layout freedom, while guided templates restrict editing to pre-defined editable regions defined in the template.

Question 2

A marketer wants to track which channel drove a conversion on a Marketo landing page. Which token is most useful to append to the page URL?

Accepted Answer

UTM parameters

Answer

UTM parameters (utm_source, utm_medium, utm_campaign) are the standard way to pass channel attribution data to landing pages.

Question 3

What does the 'mkt_tok' parameter appended to a Marketo landing page URL indicate?

Accepted Answer

A known lead clicked a tracked email link and Marketo can pre-fill their info

Answer

The mkt_tok parameter identifies the lead from a tracked email click, enabling form pre-fill and activity logging.

Question 4

When should a marketer use a Marketo landing page redirect rule?

Accepted Answer

To automatically send visitors from an old URL to a new page URL

Answer

Redirect rules in Marketo forward traffic from a deprecated landing page URL to a new destination without broken links.

Question 5

Which Marketo landing page status prevents the page from being accessible to any visitor?

Accepted Answer

Unapproved

Answer

An 'Unapproved' (or never-approved) landing page is not publicly accessible; only approved pages can be visited.

(MCA) Marketo Certified Associate Practice Test