MCA Landing Pages 3 — Questions and Answers
Question 1: How does Marketo's 'Free-Form' landing page editor differ from a 'Guided' template?
- Free-form locks all element positions; guided allows drag-and-drop
- Free-form allows drag-and-drop anywhere on the canvas; guided restricts edits to defined template zones (Correct answer)
- Free-form pages cannot include forms; guided pages can
- Free-form pages use HTML5 only; guided pages use older markup
Correct answer: Free-form allows drag-and-drop anywhere on the canvas; guided restricts edits to defined template zones
Free-form gives complete layout freedom, while guided templates restrict editing to pre-defined editable regions defined in the template.
Question 2: A marketer wants to track which channel drove a conversion on a Marketo landing page. Which token is most useful to append to the page URL?
- {{lead.First Name}}
- UTM parameters (Correct answer)
- {{system.date}}
- mkt_tok
Correct answer: UTM parameters
UTM parameters (utm_source, utm_medium, utm_campaign) are the standard way to pass channel attribution data to landing pages.
Question 3: What does the 'mkt_tok' parameter appended to a Marketo landing page URL indicate?
- The page is part of an A/B test
- A known lead clicked a tracked email link and Marketo can pre-fill their info (Correct answer)
- The page template version number
- The lead's subscription status
Correct answer: A known lead clicked a tracked email link and Marketo can pre-fill their info
The mkt_tok parameter identifies the lead from a tracked email click, enabling form pre-fill and activity logging.
Question 4: When should a marketer use a Marketo landing page redirect rule?
- To show a different template to mobile visitors
- To automatically send visitors from an old URL to a new page URL (Correct answer)
- To block bots from submitting forms
- To enable A/B testing between two page variants
Correct answer: To automatically send visitors from an old URL to a new page URL
Redirect rules in Marketo forward traffic from a deprecated landing page URL to a new destination without broken links.
Question 5: Which Marketo landing page status prevents the page from being accessible to any visitor?
- Approved with Draft
- Draft
- Approved
- Unapproved (Correct answer)
Correct answer: Unapproved
An 'Unapproved' (or never-approved) landing page is not publicly accessible; only approved pages can be visited.
Question 6: What is a primary SEO benefit of setting a custom URL alias for a Marketo landing page?
- It encrypts the page content from crawlers
- It replaces the cryptic system URL with a keyword-rich, human-readable path (Correct answer)
- It disables the Marketo tracking script
- It auto-generates a sitemap entry
Correct answer: It replaces the cryptic system URL with a keyword-rich, human-readable path
A custom URL alias replaces Marketo's default alphanumeric path with a descriptive, keyword-friendly URL that improves search visibility.
Question 7: In Marketo, which report type can directly show the number of form completions on a specific landing page?
- Email Performance Report
- Landing Page Performance Report (Correct answer)
- Campaign Activity Report
- Lead Performance Report
Correct answer: Landing Page Performance Report
The Landing Page Performance Report in Marketo tracks views, form completions, and conversion rates per landing page.
MCA Landing Pages 3
How does Marketo's 'Free-Form' landing page editor differ from a 'Guided' template?