MCA Campaign Automation 3

Question 1

What happens to a lead in a Marketo engagement program when they are marked as 'Exhausted'?

Accepted Answer

They have received all available content in their stream and will receive no more until new content is added

Answer

An Exhausted lead has consumed all content in their current stream and will not receive further emails until new content is added to that stream.

Question 2

Which Smart Campaign filter operator would you use to find leads whose 'Annual Revenue' is greater than $1,000,000?

Accepted Answer

Greater Than

Answer

The 'Greater Than' operator is used with numeric fields to filter leads whose value exceeds a specified threshold.

Question 3

In Marketo, what is the function of the 'Change Lead Partition' flow step?

Accepted Answer

Moves a lead from one workspace partition to another

Answer

The 'Change Lead Partition' flow step reassigns a lead record to a different partition within Marketo's database workspace structure.

Question 4

What is the recommended best practice when scheduling a Batch Campaign to avoid overwhelming your email sending infrastructure?

Accepted Answer

Use throttling to limit the number of emails sent per hour

Answer

Throttling limits the email send rate per hour, helping to avoid overloading the sending infrastructure and ensuring reliable delivery.

Question 5

Which Marketo asset type can be used as content inside an Engagement Program stream?

Accepted Answer

Emails and Email Programs

Answer

Engagement Program streams accept Emails (sent directly) and Email Programs (which can include A/B tests) as their content types.

(MCA) Marketo Certified Associate Practice Test