MCA Campaign Automation 3 — Questions and Answers
Question 1: What happens to a lead in a Marketo engagement program when they are marked as 'Exhausted'?
- They are deleted from the database
- They have received all available content in their stream and will receive no more until new content is added (Correct answer)
- They are automatically moved to the next stream
- They receive a re-engagement email immediately
Correct answer: They have received all available content in their stream and will receive no more until new content is added
An Exhausted lead has consumed all content in their current stream and will not receive further emails until new content is added to that stream.
Question 2: Which Smart Campaign filter operator would you use to find leads whose 'Annual Revenue' is greater than $1,000,000?
- Contains
- Is
- Greater Than (Correct answer)
- Starts With
Correct answer: Greater Than
The 'Greater Than' operator is used with numeric fields to filter leads whose value exceeds a specified threshold.
Question 3: In Marketo, what is the function of the 'Change Lead Partition' flow step?
- Moves a lead from one workspace partition to another (Correct answer)
- Clones the lead record into multiple partitions
- Merges duplicate leads across partitions
- Sends the lead's data to an external CRM
Correct answer: Moves a lead from one workspace partition to another
The 'Change Lead Partition' flow step reassigns a lead record to a different partition within Marketo's database workspace structure.
Question 4: What is the recommended best practice when scheduling a Batch Campaign to avoid overwhelming your email sending infrastructure?
- Send all emails simultaneously to maximize speed
- Use throttling to limit the number of emails sent per hour (Correct answer)
- Only send campaigns on weekends
- Disable tracking links to reduce server load
Correct answer: Use throttling to limit the number of emails sent per hour
Throttling limits the email send rate per hour, helping to avoid overloading the sending infrastructure and ensuring reliable delivery.
Question 5: Which Marketo asset type can be used as content inside an Engagement Program stream?
- Smart Campaigns only
- Emails and Email Programs (Correct answer)
- Landing pages and forms only
- Web Personalization rules
Correct answer: Emails and Email Programs
Engagement Program streams accept Emails (sent directly) and Email Programs (which can include A/B tests) as their content types.
Question 6: When a Marketo Smart Campaign uses the 'Member of Engagement Program' filter, what is it checking?
- Whether the lead has ever visited the engagement program landing page
- Whether the lead is currently enrolled in a specified engagement program (Correct answer)
- Whether the lead's engagement score exceeds a threshold
- Whether the lead has exhausted all stream content
Correct answer: Whether the lead is currently enrolled in a specified engagement program
'Member of Engagement Program' filters leads based on their current enrollment (membership) status in a specific engagement program.
Question 7: What does the 'Interesting Moment' flow step record in Marketo?
- A key behavioral event worth noting on the lead's activity log, visible in CRM (Correct answer)
- The lead's current lead score milestone
- A scheduled meeting between the lead and a sales rep
- An automated email reply from the lead
Correct answer: A key behavioral event worth noting on the lead's activity log, visible in CRM
Interesting Moments log a notable lead behavior (like visiting a pricing page) to the lead's activity timeline, which is visible to sales reps in Salesforce.
MCA Campaign Automation 3
What happens to a lead in a Marketo engagement program when they are marked as 'Exhausted'?