MCA Campaign Automation 3

Question 1

What happens to a lead in a Marketo engagement program when they are marked as 'Exhausted'?

Accepted Answer

They have received all available content in their stream and will receive no more until new content is added

Answer

They are deleted from the database

Answer

They are automatically moved to the next stream

Answer

They receive a re-engagement email immediately

Question 2

Which Smart Campaign filter operator would you use to find leads whose 'Annual Revenue' is greater than $1,000,000?

Accepted Answer

Greater Than

Answer

Contains

Answer

Is

Answer

Starts With

Question 3

In Marketo, what is the function of the 'Change Lead Partition' flow step?

Accepted Answer

Moves a lead from one workspace partition to another

Answer

Clones the lead record into multiple partitions

Answer

Merges duplicate leads across partitions

Answer

Sends the lead's data to an external CRM

Question 4

What is the recommended best practice when scheduling a Batch Campaign to avoid overwhelming your email sending infrastructure?

Accepted Answer

Use throttling to limit the number of emails sent per hour

Answer

Send all emails simultaneously to maximize speed

Answer

Only send campaigns on weekends

Answer

Disable tracking links to reduce server load

Question 5

Which Marketo asset type can be used as content inside an Engagement Program stream?

Accepted Answer

Emails and Email Programs

Answer

Smart Campaigns only

Answer

Landing pages and forms only

Answer

Web Personalization rules

Question 6

When a Marketo Smart Campaign uses the 'Member of Engagement Program' filter, what is it checking?

Accepted Answer

Whether the lead is currently enrolled in a specified engagement program

Answer

Whether the lead has ever visited the engagement program landing page

Answer

Whether the lead's engagement score exceeds a threshold

Answer

Whether the lead has exhausted all stream content

Question 7

What does the 'Interesting Moment' flow step record in Marketo?

Accepted Answer

A key behavioral event worth noting on the lead's activity log, visible in CRM

Answer

The lead's current lead score milestone

Answer

A scheduled meeting between the lead and a sales rep

Answer

An automated email reply from the lead