MCA Campaign Automation 2

Question 1

In Marketo, what is the primary purpose of a 'Wait' step in a Smart Campaign flow?

Accepted Answer

To pause lead processing for a defined duration before executing the next flow step

Answer

A Wait step pauses flow execution for a specified time period or until a specific date before proceeding to the next action.

Question 2

Which Smart Campaign qualification rule setting allows a lead to go through the campaign flow every time they qualify?

Accepted Answer

Every Time

Answer

The 'Every Time' qualification rule allows a lead to re-enter and process through the campaign flow each time they meet the Smart List criteria.

Question 3

What does the 'Add to SFDC Campaign' flow step do in Marketo?

Accepted Answer

Associates a lead or contact with an existing Salesforce campaign and sets a member status

Answer

The 'Add to SFDC Campaign' flow step adds a Marketo lead to a synced Salesforce campaign and assigns them a specified member status.

Question 4

When configuring a Trigger Campaign, which type of trigger fires when a lead fills out a form on a Marketo landing page?

Accepted Answer

Fills Out Form

Answer

The 'Fills Out Form' trigger activates a campaign when a lead submits a Marketo form, whether on a landing page or embedded on a website.

Question 5

What is the effect of using 'Remove from Flow' as a flow step in a Smart Campaign?

Accepted Answer

Cancels any pending scheduled flow steps for that lead in the current campaign

Answer

'Remove from Flow' cancels any future scheduled steps (such as wait steps or upcoming emails) queued for a lead within that campaign's flow.

(MCA) Marketo Certified Associate Practice Test