MCA Campaign Automation 2

Question 1

In Marketo, what is the primary purpose of a 'Wait' step in a Smart Campaign flow?

Accepted Answer

To pause lead processing for a defined duration before executing the next flow step

Answer

To block leads from entering the campaign permanently

Answer

To send an immediate alert to the sales team

Answer

To remove leads from the Smart List

Question 2

Which Smart Campaign qualification rule setting allows a lead to go through the campaign flow every time they qualify?

Accepted Answer

Every Time

Answer

Only Once

Answer

Once Every 90 Days

Answer

Once Per Day

Question 3

What does the 'Add to SFDC Campaign' flow step do in Marketo?

Accepted Answer

Associates a lead or contact with an existing Salesforce campaign and sets a member status

Answer

Creates a new Salesforce campaign from Marketo

Answer

Deletes the lead from Salesforce

Answer

Sends a Salesforce notification email

Question 4

When configuring a Trigger Campaign, which type of trigger fires when a lead fills out a form on a Marketo landing page?

Accepted Answer

Fills Out Form

Answer

Visits Web Page

Answer

Clicks Link in Email

Answer

Data Value Changes

Question 5

What is the effect of using 'Remove from Flow' as a flow step in a Smart Campaign?

Accepted Answer

Cancels any pending scheduled flow steps for that lead in the current campaign

Answer

Deletes the lead record from the Marketo database

Answer

Unsubscribes the lead from all email communications

Answer

Moves the lead to a different campaign immediately

Question 6

Which Marketo feature allows you to test two versions of an email within an engagement program to determine which performs better?

Accepted Answer

Champion/Challenger Test

Answer

A/B Testing via Email Program

Answer

Stream Cadence

Answer

Engagement Score

Question 7

In a Marketo engagement program, what metric is used to measure how well leads are engaging with the content in a stream?

Accepted Answer

Engagement Score

Answer

Lead Score

Answer

Program Success Rate

Answer

Opportunity Value