MCA Campaign Automation 2 — Questions and Answers
Question 1: In Marketo, what is the primary purpose of a 'Wait' step in a Smart Campaign flow?
- To pause lead processing for a defined duration before executing the next flow step (Correct answer)
- To block leads from entering the campaign permanently
- To send an immediate alert to the sales team
- To remove leads from the Smart List
Correct answer: To pause lead processing for a defined duration before executing the next flow step
A Wait step pauses flow execution for a specified time period or until a specific date before proceeding to the next action.
Question 2: Which Smart Campaign qualification rule setting allows a lead to go through the campaign flow every time they qualify?
- Only Once
- Once Every 90 Days
- Every Time (Correct answer)
- Once Per Day
Correct answer: Every Time
The 'Every Time' qualification rule allows a lead to re-enter and process through the campaign flow each time they meet the Smart List criteria.
Question 3: What does the 'Add to SFDC Campaign' flow step do in Marketo?
- Creates a new Salesforce campaign from Marketo
- Associates a lead or contact with an existing Salesforce campaign and sets a member status (Correct answer)
- Deletes the lead from Salesforce
- Sends a Salesforce notification email
Correct answer: Associates a lead or contact with an existing Salesforce campaign and sets a member status
The 'Add to SFDC Campaign' flow step adds a Marketo lead to a synced Salesforce campaign and assigns them a specified member status.
Question 4: When configuring a Trigger Campaign, which type of trigger fires when a lead fills out a form on a Marketo landing page?
- Visits Web Page
- Fills Out Form (Correct answer)
- Clicks Link in Email
- Data Value Changes
Correct answer: Fills Out Form
The 'Fills Out Form' trigger activates a campaign when a lead submits a Marketo form, whether on a landing page or embedded on a website.
Question 5: What is the effect of using 'Remove from Flow' as a flow step in a Smart Campaign?
- Deletes the lead record from the Marketo database
- Cancels any pending scheduled flow steps for that lead in the current campaign (Correct answer)
- Unsubscribes the lead from all email communications
- Moves the lead to a different campaign immediately
Correct answer: Cancels any pending scheduled flow steps for that lead in the current campaign
'Remove from Flow' cancels any future scheduled steps (such as wait steps or upcoming emails) queued for a lead within that campaign's flow.
Question 6: Which Marketo feature allows you to test two versions of an email within an engagement program to determine which performs better?
- A/B Testing via Email Program
- Stream Cadence
- Engagement Score
- Champion/Challenger Test (Correct answer)
Correct answer: Champion/Challenger Test
The Champion/Challenger test in Engagement Programs lets you pit a challenger email against the current champion to see which drives better engagement.
Question 7: In a Marketo engagement program, what metric is used to measure how well leads are engaging with the content in a stream?
- Lead Score
- Engagement Score (Correct answer)
- Program Success Rate
- Opportunity Value
Correct answer: Engagement Score
Engagement Score is a proprietary Marketo metric (0–100) that measures how actively leads interact with content in an engagement program stream.
MCA Campaign Automation 2
In Marketo, what is the primary purpose of a 'Wait' step in a Smart Campaign flow?