Market Research Trivia 5

Question 1

What is 'demand forecasting' in market research?

Accepted Answer

Estimating future consumer demand for a product or service

Answer

Demand forecasting uses historical data, trends, and modeling to predict how much of a product consumers will want in the future.

Question 2

Which data collection method has the highest response rate due to its personal, direct nature?

Accepted Answer

In-person interviews

Answer

In-person interviews typically achieve the highest response rates because the interviewer's presence encourages participation and reduces abandonment.

Question 3

What does 'TURF analysis' stand for in market research?

Accepted Answer

Total Unduplicated Reach and Frequency

Answer

TURF analysis identifies the optimal combination of product offerings to maximize reach among unique consumers without duplication.

Question 4

In survey design, what is a 'double-barreled question'?

Accepted Answer

A single question that asks about two different issues simultaneously

Answer

A double-barreled question combines two distinct issues (e.g., 'Do you find our product affordable and reliable?'), making it impossible to answer each separately.

Question 5

Which of the following is an example of 'qualitative' market research?

Accepted Answer

In-depth interviews exploring consumer motivations

Answer

Qualitative research seeks to understand underlying motivations and feelings through open-ended methods like interviews and focus groups, not numerical measurement.

Market Research Practice Test

Market Research Practice Test

Market Research Trivia 5