FREE Market Research Question and Answers

Question 1

Major telecommunications firms like Telstra amass a staggering quantity of data on client mobile phone transactions. Managing this data is an illustration of a

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Marketing information system

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Market surveillance system

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Market research tool

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Systematic data collecting system

Question 2

By definition, descriptive research entails:

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Used to clarify the traits of certain events in order to address a specific, well-defined problem

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Research's goal was to learn more details about an ill-defined issue.

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A tentative explanation that can be tested

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Research that makes the assumption that a certain variable causes a certain outcome and then checks to see if the variable actually affects that outcome while maintaining all other variables constant.

Question 3

An enterprise activity that unearths data useful for marketing decision-making is:

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Market research

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Product distribution

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Sales performance

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Market Segmentation

Question 4

Large data sets are processed using a technique known as "_____" to find patterns and trends that aren't immediately apparent or even observable through observation.

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Data mining

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Market research

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Data processing

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Information processing

Question 5

The following terms and conditions apply to a set of guidelines and requirements that generally state the research problem and the data needed as well as the project's timetable, budget, and other requirements.

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Market research brief

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Missions statement

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Executive summary

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Organizational goals

Question 6

What kind of research uses methods like focus groups and interviews to gather rich, in-depth, and detailed information?

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Qualitative research

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Market research

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Ethnographic research

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Quantitative research

Question 7

Research that assumes a certain variable causes a specific outcome and tests whether the variable actually affects that outcome while holding all other factors constant is used for problems with clear-cut boundaries.

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Casual research

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Descriptive research

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Exploratory research

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Market research