Market Research Focus Groups & Qualitative Research

Question 1

What is the typical size of a standard focus group?

Accepted Answer

6–10 participants

Answer

2–4 participants

Answer

15–20 participants

Answer

25–30 participants

Question 2

Which of the following best describes the role of a moderator in a focus group?

Accepted Answer

To guide discussion while remaining neutral

Answer

To advocate for the client's product

Answer

To record responses without speaking

Answer

To eliminate off-topic responses in real time

Question 3

Which qualitative research method involves a researcher observing participants in their natural environment without interference?

Accepted Answer

Ethnographic research

Answer

In-depth interview

Answer

Projective technique

Answer

Delphi method

Question 4

What does 'thematic analysis' refer to in qualitative research?

Accepted Answer

Identifying patterns and themes across qualitative data

Answer

Counting word frequencies in transcripts

Answer

Converting qualitative data to numerical scores

Answer

Creating visual diagrams of participant responses

Question 5

Which type of question is most appropriate for a focus group discussion guide?

Accepted Answer

Open-ended questions that encourage discussion

Answer

Closed-ended yes/no questions

Answer

Leading questions that suggest the desired answer

Answer

True/false questions for quick consensus

Question 6

What is a key advantage of in-depth interviews (IDIs) over focus groups?

Accepted Answer

They reveal individual perspectives without group conformity bias

Answer

They are faster to conduct

Answer

They allow peer influence to emerge naturally

Answer

They require less moderator skill

Question 7

A projective technique in qualitative research is best defined as:

Accepted Answer

An indirect questioning method that reveals subconscious attitudes

Answer

A method to project survey results to the full population

Answer

A technique for projecting future market trends

Answer

A statistical tool to project sample means