FREE Market Research MCQ Question and Answers

Question 1

What is the crucial factor that will determine the breadth of any particular export marketing research?

Accepted Answer

All of the above

Answer

nature of the product

Answer

availability of financial resources

Answer

objective of the proposed research

Question 2

What is the main justification for export marketing research?

Accepted Answer

All of the above

Answer

heavy pressure of competition in the home market

Answer

surplus production capacity

Answer

home market is saturated

Question 3

Market research's role

Accepted Answer

Should only be recognized as aid to managerial judgment and not a substitute for it

Answer

Allows answers to business questions to appear

Answer

It is an accurate form of evaluating a business decision

Answer

Enables the business to make managerial judgment on issues faced

Question 4

Which Indian organization conducts research on export marketing?

Accepted Answer

All of the above

Answer

export promotion councils

Answer

STC

Answer

MMTC

Question 5

What are the four steps in creating and putting into practice a marketing strategy?

Accepted Answer

1. Identify and evaluate opportunities
2. Analyzing market segments and target market
3. Planning and implementing a marketing mix that will satisfy customer needs and meet the objectives of the organizations
4. Analyzing Marketing Performance

Answer

1. Analyze
2. Implement
3. Meet objectives
4. market intelligence

Answer

1. Product research
2. Pricing research
3. Distribution Research
4 Promotion Research

Answer

None of the above

Question 6

In accordance with the Code of Ethics, what are the researchers' duties to the clients?

Accepted Answer

All of the above

Answer

research should not be undertaken for competitive clients

Answer

accurately represent the methods used

Answer

accurately represent the results obtained

Question 7

What comes first in the forecasting procedure?

Accepted Answer

decide the objective of the forecast

Answer

select method or technique or forecasting

Answer

select the time period for which the forecast is to be made

Answer

None of the above