Market Research Trivia 2

Question 1

Which company is credited with pioneering modern market research by commissioning the first large-scale consumer survey in the 1920s?

Accepted Answer

Procter & Gamble

Answer

Procter & Gamble pioneered large-scale consumer research in the 1920s to better understand soap and household product preferences.

Question 2

What does the acronym 'CAPI' stand for in market research data collection?

Accepted Answer

Computer-Assisted Personal Interviewing

Answer

CAPI stands for Computer-Assisted Personal Interviewing, where interviewers use tablets or laptops to record responses in real time.

Question 3

Which statistical technique is used in market research to group consumers with similar characteristics into distinct segments?

Accepted Answer

Cluster analysis

Answer

Cluster analysis groups respondents or items with similar attributes together, making it ideal for market segmentation.

Question 4

What is a 'mystery shopper' primarily used to evaluate in market research?

Accepted Answer

Customer service and retail experience quality

Answer

Mystery shoppers pose as regular customers to covertly assess the quality of service, compliance, and retail experience.

Question 5

In a Likert scale, responses typically range from 'Strongly Disagree' to 'Strongly Agree.' How many response options does a standard 5-point Likert scale have?

Accepted Answer

5

Answer

A standard Likert scale has 5 points: Strongly Disagree, Disagree, Neutral, Agree, and Strongly Agree.

Market Research Practice Test

Market Research Practice Test

Market Research Trivia 2