Market Research Focus Groups & Qualitative Research

Question 1

What is the typical size of a standard focus group?

Accepted Answer

6–10 participants

Answer

Standard focus groups typically consist of 6–10 participants, large enough for diverse interaction but small enough for each person to contribute meaningfully.

Question 2

Which of the following best describes the role of a moderator in a focus group?

Accepted Answer

To guide discussion while remaining neutral

Answer

A moderator guides the discussion to stay on topic while remaining neutral so as not to bias participants' responses.

Question 3

Which qualitative research method involves a researcher observing participants in their natural environment without interference?

Accepted Answer

Ethnographic research

Answer

Ethnographic research involves observing people in their natural setting to understand behaviors, attitudes, and culture in context.

Question 4

What does 'thematic analysis' refer to in qualitative research?

Accepted Answer

Identifying patterns and themes across qualitative data

Answer

Thematic analysis is a method for identifying, analyzing, and reporting patterns (themes) within qualitative data such as interview or focus group transcripts.

Question 5

Which type of question is most appropriate for a focus group discussion guide?

Accepted Answer

Open-ended questions that encourage discussion

Answer

Open-ended questions encourage participants to elaborate, share opinions, and generate rich discussion, which is the core purpose of a focus group.

Market Research Practice Test

Market Research Practice Test

Market Research Focus Groups & Qualitative Research