Logo Design Trivia 5

Question 1

What is the term for a logo that uses only the initials of a company name?

Accepted Answer

Lettermark

Answer

A lettermark logo uses only the abbreviated initials of a company's name, making it compact and recognizable — like IBM, HBO, or CNN.

Question 2

Which logo redesign mistake is known as 'logo blindness'?

Accepted Answer

Making changes so subtle that customers fail to notice the redesign

Answer

Logo blindness occurs when a redesign is so minor that existing customers continue seeing the old logo in their minds, reducing the impact of the change.

Question 3

The Starbucks logo has evolved since 1971 — what was the original central image?

Accepted Answer

A twin-tailed mermaid (siren) with exposed body

Answer

The original 1971 Starbucks logo featured a bare-chested twin-tailed siren from a 16th-century Norse woodcut, which was progressively made more modest in later versions.

Question 4

What principle suggests a logo should be easy to remember after a single brief viewing?

Accepted Answer

Memorability

Answer

Memorability is a core logo design principle requiring the design to be distinctive enough that viewers can recall it from a single exposure.

Question 5

What does the 'golden ratio' (approximately 1:1.618) represent in logo and design contexts?

Accepted Answer

A mathematical proportion found in nature that creates visually harmonious compositions

Answer

The golden ratio is a classical mathematical proportion (φ ≈ 1.618) used to create naturally balanced, aesthetically pleasing layouts and shapes in design.

Logo Design Practice Test

Logo Design Practice Test

Logo Design Trivia 5