Logo Design Typography in Logo Design

Question 1

What is a 'wordmark' logo?

Accepted Answer

A logo that uses only the company's name in a distinctive typeface

Answer

A logo that combines an icon with text

Answer

A logo built from abstract shapes

Answer

A logo that uses only initials

Question 2

Which type of typeface is generally associated with a classic, authoritative brand identity in logo design?

Accepted Answer

Serif

Answer

Handwritten script

Answer

Display decorative

Answer

Monospaced

Question 3

What is 'kerning' in typography?

Accepted Answer

Adjusting the space between individual letter pairs

Answer

Changing the overall font size

Answer

Modifying the height of capital letters

Answer

Setting the line spacing between rows of text

Question 4

Why do many professional logo designers convert text to outlines before finalizing a logo file?

Accepted Answer

To prevent font substitution issues when the file is opened on another computer

Answer

To allow color changes

Answer

To make the text editable later

Answer

To reduce file size

Question 5

What does 'tracking' (also called letter-spacing) refer to in logo typography?

Accepted Answer

Uniform spacing adjustment applied across a range of characters

Answer

The vertical height of uppercase letters

Answer

The curve of round letters

Answer

The weight of the font stroke

Question 6

Which font category is best suited for a tech startup logo aiming to appear modern and clean?

Accepted Answer

Sans-serif

Answer

Blackletter

Answer

Slab serif

Answer

Script