Logo Design Trivia 2 — Questions and Answers
Question 1: Which famous logo was originally designed for just $35 by a graphic design student?
- Nike Swoosh (Correct answer)
- Apple logo
- McDonald's golden arches
- FedEx logo
Correct answer: Nike Swoosh
Carolyn Davidson designed the Nike Swoosh in 1971 for $35, and Nike later awarded her stock options as gratitude.
Question 2: What does the term 'negative space' refer to in logo design?
- The empty area around and between subjects of an image (Correct answer)
- Dark color palettes used in logos
- A logo without any text
- Removing a brand element from the design
Correct answer: The empty area around and between subjects of an image
Negative space is the empty or background area in a design that can be used creatively to embed hidden shapes or meanings.
Question 3: Which logo famously contains a hidden arrow between the letters 'E' and 'x'?
- FedEx (Correct answer)
- Amazon
- Firefox
- Beats
Correct answer: FedEx
The FedEx logo, designed by Lindon Leader in 1994, uses negative space between the 'E' and 'x' to create a hidden forward-pointing arrow.
Question 4: What color is most associated with trust and reliability in logo design psychology?
- Blue (Correct answer)
- Red
- Green
- Yellow
Correct answer: Blue
Blue is widely used by banks, tech companies, and healthcare brands because it psychologically conveys trust, calm, and dependability.
Question 5: What is a 'wordmark' logo?
- A logo consisting entirely of the company's name in stylized text (Correct answer)
- A logo that combines an icon with company name
- A logo using only a symbol or icon
- A logo with a mascot character
Correct answer: A logo consisting entirely of the company's name in stylized text
A wordmark (or logotype) uses only the brand name in a unique, stylized typeface without any accompanying icon.
Question 6: The Pepsi logo redesign in 2008 reportedly cost how much?
- $1 million (Correct answer)
- $1 billion
- $100,000
- $500 million
Correct answer: $1 million
Pepsi spent approximately $1 million on the 2008 logo redesign, which subtly adjusted the white band on its circular logo.
Question 7: Which typeface style is characterized by strokes that end without any extra detailing or serifs?
- Sans-serif (Correct answer)
- Serif
- Script
- Slab-serif
Correct answer: Sans-serif
Sans-serif typefaces lack the small decorative strokes (serifs) at the ends of letters, giving them a clean and modern appearance.
Logo Design Trivia 2
Which famous logo was originally designed for just $35 by a graphic design student?