Logo Design Logo File Formats and Technical Specs

Question 1

What is the primary advantage of using SVG format for a logo?

Accepted Answer

SVG is a vector format that scales to any size without losing quality

Answer

SVG files are the smallest possible size

Answer

SVG supports animated GIF-style frames

Answer

SVG uses lossless compression for photographs

Question 2

Which file format should be used when a client needs a logo with a transparent background for use on websites?

Accepted Answer

PNG

Answer

JPEG

Answer

BMP

Answer

TIFF

Question 3

What is an .AI file in logo design?

Accepted Answer

Adobe Illustrator's native vector file format for editable logo artwork

Answer

An artificial intelligence-generated image file

Answer

An animated image file used in email marketing

Answer

A compressed archive for multiple logo files

Question 4

What does 'resolution' mean in the context of raster logo files, and what DPI is standard for print?

Accepted Answer

Resolution is the number of dots per inch; 300 DPI is standard for professional print

Answer

Resolution is the color depth; 24-bit is standard

Answer

Resolution refers to the number of colors; 256 colors is print standard

Answer

Resolution is the file compression level; 100% quality is standard

Question 5

When would a designer use the EPS file format for a logo?

Accepted Answer

When delivering a vector logo for use in professional print workflows and older design applications

Answer

When uploading the logo to a social media profile

Answer

When embedding a logo into an HTML email

Answer

When creating an animated version of the logo

Question 6

What is the difference between a 'vector' and a 'raster' logo file?

Accepted Answer

Vectors use mathematical paths and scale infinitely; rasters use pixels and lose quality when enlarged

Answer

Vectors store more colors; rasters use fewer colors

Answer

Vectors are for digital only; rasters are for print only

Answer

Vectors are always black and white; rasters support full color