Logo Design Trivia 2

Question 1

Which famous logo was originally designed for just $35 by a graphic design student?

Accepted Answer

Nike Swoosh

Answer

Carolyn Davidson designed the Nike Swoosh in 1971 for $35, and Nike later awarded her stock options as gratitude.

Question 2

What does the term 'negative space' refer to in logo design?

Accepted Answer

The empty area around and between subjects of an image

Answer

Negative space is the empty or background area in a design that can be used creatively to embed hidden shapes or meanings.

Question 3

Which logo famously contains a hidden arrow between the letters 'E' and 'x'?

Accepted Answer

FedEx

Answer

The FedEx logo, designed by Lindon Leader in 1994, uses negative space between the 'E' and 'x' to create a hidden forward-pointing arrow.

Question 4

What color is most associated with trust and reliability in logo design psychology?

Accepted Answer

Blue

Answer

Blue is widely used by banks, tech companies, and healthcare brands because it psychologically conveys trust, calm, and dependability.

Question 5

What is a 'wordmark' logo?

Accepted Answer

A logo consisting entirely of the company's name in stylized text

Answer

A wordmark (or logotype) uses only the brand name in a unique, stylized typeface without any accompanying icon.

Logo Design Practice Test