Logo Design Typography in Logo Design 2

Question 1

What is a 'custom typeface' in logo design?

Accepted Answer

A font drawn specifically for a brand that cannot be used by anyone else

Answer

A custom typeface is drawn exclusively for a brand, giving it a unique typographic identity that competitors cannot replicate.

Question 2

What is meant by 'type hierarchy' in a logo that includes both a name and a tagline?

Accepted Answer

The visual distinction between the primary name and secondary tagline through size or weight

Answer

Type hierarchy uses size, weight, or style differences to make the brand name dominant and the tagline secondary in visual importance.

Question 3

What potential problem arises when using a font with very thin strokes in a logo?

Accepted Answer

The strokes may disappear or become illegible at small sizes

Answer

Ultra-thin strokes can vanish when a logo is reproduced at small sizes or in low-resolution contexts, harming legibility.

Question 4

Which of the following describes a 'script' font and its typical brand association?

Accepted Answer

Cursive letterforms that suggest elegance, creativity, or a handcrafted feel

Answer

Script fonts mimic handwriting or calligraphy and are used to convey elegance, femininity, creativity, or artisan quality.

Question 5

What is a 'slab serif' font and when might it be used in a logo?

Accepted Answer

A font with thick, block-like serifs, used for bold and rugged brand identities

Answer

Slab serif fonts have heavy, squared serifs and convey strength, confidence, and boldness — popular for outdoor, sports, and Western-themed brands.

Logo Design Practice Test