FREE Market Research MCQ: Test Your Knowledge

Market research's role

Allows answers to business questions to appear

Should only be recognized as aid to managerial judgment and not a substitute for it

It is an accurate form of evaluating a business decision

Enables the business to make managerial judgment on issues faced

Correct! Wrong!

What is the main justification for export marketing research?

heavy pressure of competition in the home market

surplus production capacity

home market is saturated

All of the above

Correct! Wrong!

What are the four steps in creating and putting into practice a marketing strategy?

1. Identify and evaluate opportunities
2. Analyzing market segments and target market
3. Planning and implementing a marketing mix that will satisfy customer needs and meet the objectives of the organizations
4. Analyzing Marketing Performance

1. Analyze
2. Implement
3. Meet objectives
4. market intelligence

1. Product research
2. Pricing research
3. Distribution Research
4 Promotion Research

None of the above

Correct! Wrong!

In accordance with the Code of Ethics, what are the researchers' duties to the clients?

research should not be undertaken for competitive clients

accurately represent the methods used

accurately represent the results obtained

All of the above

Correct! Wrong!

What is the crucial factor that will determine the breadth of any particular export marketing research?

nature of the product

availability of financial resources

objective of the proposed research

All of the above

Correct! Wrong!

Which Indian organization conducts research on export marketing?

export promotion councils

STC

MMTC

All of the above

Correct! Wrong!

What comes first in the forecasting procedure?

decide the objective of the forecast

select method or technique or forecasting

select the time period for which the forecast is to be made

None of the above

Correct! Wrong!

FREE Market Research MCQ Question and Answers

Market research's role

What is the main justification for export marketing research?

What are the four steps in creating and putting into practice a marketing strategy?

In accordance with the Code of Ethics, what are the researchers' duties to the clients?

What is the crucial factor that will determine the breadth of any particular export marketing research?

Which Indian organization conducts research on export marketing?

What comes first in the forecasting procedure?

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