FBLA Marketing and Advertising 2

Question 1

What is a 'call to action' (CTA) in marketing?

Accepted Answer

A prompt that encourages an audience to take a specific immediate action

Answer

A CTA is a marketing element — such as 'Buy Now' or 'Sign Up Today' — designed to prompt an immediate response from the audience.

Question 2

What is 'content marketing'?

Accepted Answer

Creating and sharing valuable content to attract and retain a target audience

Answer

Content marketing involves producing valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience organically.

Question 3

What is the difference between 'B2B' and 'B2C' marketing?

Accepted Answer

B2B targets other businesses; B2C targets individual consumers

Answer

B2B (Business-to-Business) marketing targets other companies, while B2C (Business-to-Consumer) marketing targets individual end consumers.

Question 4

Which pricing strategy sets a high initial price and lowers it over time?

Accepted Answer

Price skimming

Answer

Price skimming starts with a high price to capture early adopters willing to pay premium, then gradually reduces it to reach more customers.

Question 5

What is 'viral marketing'?

Accepted Answer

A technique that encourages people to share a message, causing rapid, exponential spread

Answer

Viral marketing creates content or campaigns that audiences voluntarily share, spreading the message rapidly like a virus.

FBLA - Future Business Leaders of America Practice Test