FBLA Marketing and Advertising 1

Question 1

What are the 'Four Ps' of the marketing mix?

Accepted Answer

Product, Price, Place, Promotion

Answer

People, Process, Positioning, Promotion

Answer

Planning, Pricing, Publicity, Performance

Answer

Product, Profit, Place, People

Question 2

What is 'market segmentation'?

Accepted Answer

Dividing a broad market into subgroups with shared characteristics

Answer

Splitting a company into smaller divisions

Answer

Setting different prices for different products

Answer

Measuring advertising effectiveness

Question 3

Which type of advertising strategy targets existing customers to encourage repeat purchases?

Accepted Answer

Retention/relationship marketing

Answer

Pioneering advertising

Answer

Comparative advertising

Answer

Institutional advertising

Question 4

What is 'brand equity'?

Accepted Answer

The value a brand adds to a product beyond its functional benefits

Answer

The total sales revenue of a brand

Answer

The cost to produce a branded product

Answer

The number of brand employees

Question 5

What is 'demographic segmentation' in marketing?

Accepted Answer

Classifying customers by age, gender, income, and education

Answer

Dividing markets by consumer values and lifestyles

Answer

Targeting customers based on location

Answer

Grouping customers by purchase behavior

Question 6

What does 'SEO' stand for and what is its purpose?

Accepted Answer

Search Engine Optimization; improving website visibility in organic search results

Answer

Sales Engagement Operations; tracking sales pipeline

Answer

Social Engagement Online; managing social media accounts

Answer

Strategic Email Outreach; cold email marketing