FBLA Marketing and Advertising 2 — Questions and Answers
Question 1: What is a 'call to action' (CTA) in marketing?
- A customer complaint filed with a company
- A prompt that encourages an audience to take a specific immediate action (Correct answer)
- A legal notice in an advertisement
- A discount offered to new customers
Correct answer: A prompt that encourages an audience to take a specific immediate action
A CTA is a marketing element — such as 'Buy Now' or 'Sign Up Today' — designed to prompt an immediate response from the audience.
Question 2: What is 'content marketing'?
- Paying celebrities to promote products
- Creating and sharing valuable content to attract and retain a target audience (Correct answer)
- Placing ads in newspapers and magazines
- Distributing product samples to consumers
Correct answer: Creating and sharing valuable content to attract and retain a target audience
Content marketing involves producing valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience organically.
Question 3: What is the difference between 'B2B' and 'B2C' marketing?
- B2B targets consumers; B2C targets businesses
- B2B targets other businesses; B2C targets individual consumers (Correct answer)
- B2B is digital; B2C is traditional
- B2B uses social media; B2C uses TV ads
Correct answer: B2B targets other businesses; B2C targets individual consumers
B2B (Business-to-Business) marketing targets other companies, while B2C (Business-to-Consumer) marketing targets individual end consumers.
Question 4: Which pricing strategy sets a high initial price and lowers it over time?
- Penetration pricing
- Cost-plus pricing
- Price skimming (Correct answer)
- Bundle pricing
Correct answer: Price skimming
Price skimming starts with a high price to capture early adopters willing to pay premium, then gradually reduces it to reach more customers.
Question 5: What is 'viral marketing'?
- A strategy for marketing health products
- A technique that encourages people to share a message, causing rapid, exponential spread (Correct answer)
- Email spam sent to large lists
- Advertising during health crises
Correct answer: A technique that encourages people to share a message, causing rapid, exponential spread
Viral marketing creates content or campaigns that audiences voluntarily share, spreading the message rapidly like a virus.
Question 6: What is 'positioning' in a marketing context?
- Deciding where to place ads geographically
- How a brand is perceived in the minds of target customers relative to competitors (Correct answer)
- The physical placement of products in a store
- The order of products in an online store
Correct answer: How a brand is perceived in the minds of target customers relative to competitors
Positioning defines the unique place a brand or product occupies in the consumer's mind compared to competing alternatives.
FBLA Marketing and Advertising 2
What is a 'call to action' (CTA) in marketing?