eCommerce Marketing Introduction To E-Commerce Marketing 5

Question 1

A fashion retailer partners with a mid-size Instagram creator who earns a commission on each sale made through her unique link. What is this arrangement called?

Accepted Answer

Affiliate marketing

Answer

Affiliate marketing pays partners a commission for sales they refer through tracked links or codes.

Question 2

Which factor most commonly causes shoppers to abandon checkout, according to industry studies?

Accepted Answer

Unexpected extra costs like shipping and fees revealed at checkout

Answer

Surprise shipping costs and fees are the leading reported reason shoppers abandon their carts.

Question 3

What is 'omnichannel' marketing for a retailer with both a website and physical stores?

Accepted Answer

Delivering a seamless, integrated customer experience across all online and offline touchpoints

Answer

Omnichannel strategy unifies channels so customers can move between web, mobile, and in-store experiences smoothly.

Question 4

An online store wants shoppers to act quickly on a flash sale. Which psychological tactic is it using when it displays 'Only 3 left in stock'?

Accepted Answer

Scarcity and urgency

Answer

Limited-stock messaging creates scarcity, prompting shoppers to buy before the item runs out.

Question 5

Which activity belongs to the 'retention' stage of e-commerce marketing rather than acquisition?

Accepted Answer

Running a loyalty points program for repeat buyers

Answer

Loyalty programs reward existing customers to encourage repeat purchases, which is the core of retention.

eCommerce Marketing Practice Test

eCommerce Marketing Practice Test

eCommerce Marketing Introduction To E-Commerce Marketing 5