eCommerce Marketing Introduction To E-Commerce Marketing 5

Question 1

A fashion retailer partners with a mid-size Instagram creator who earns a commission on each sale made through her unique link. What is this arrangement called?

Accepted Answer

Affiliate marketing

Answer

Public relations outreach

Answer

Search engine optimization

Answer

Programmatic display advertising

Question 2

Which factor most commonly causes shoppers to abandon checkout, according to industry studies?

Accepted Answer

Unexpected extra costs like shipping and fees revealed at checkout

Answer

Too many product photos on the page

Answer

Receiving too few marketing emails

Answer

Websites loading too quickly

Question 3

What is 'omnichannel' marketing for a retailer with both a website and physical stores?

Accepted Answer

Delivering a seamless, integrated customer experience across all online and offline touchpoints

Answer

Advertising exclusively on one social network

Answer

Selling only through third-party marketplaces

Answer

Running the website and stores as completely separate businesses

Question 4

An online store wants shoppers to act quickly on a flash sale. Which psychological tactic is it using when it displays 'Only 3 left in stock'?

Accepted Answer

Scarcity and urgency

Answer

Authority endorsement

Answer

Reciprocity

Answer

Anchoring with a decoy price

Question 5

Which activity belongs to the 'retention' stage of e-commerce marketing rather than acquisition?

Accepted Answer

Running a loyalty points program for repeat buyers

Answer

Bidding on keywords to attract first-time visitors

Answer

Optimizing product pages for new search traffic

Answer

Buying banner ads on news websites

Question 6

What is the main marketing advantage of a direct-to-consumer (DTC) brand selling from its own website instead of only through marketplaces like Amazon?

Accepted Answer

Full ownership of customer data and the brand experience

Answer

Exemption from sales tax collection

Answer

Automatic top placement in search engines

Answer

Guaranteed lower shipping costs than any marketplace

Question 7

A store's analytics show high traffic from a blog post but almost no sales from those visitors. What is the most reasonable first interpretation?

Accepted Answer

The content attracts readers early in the funnel who are not yet ready to buy

Answer

The analytics platform is definitely broken

Answer

Blog readers are blocked from making purchases

Answer

The store should delete the blog post immediately